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The domain webuy-air-conditioners.co.uk had the following in the site, "We Buy Air Conditioners Sell Your Used Air Conditioning Units Call us now 0208 524 7810 08008 10 10 20." We analyzed that the website stated " Sell Your Used Air Conditioning Units." It also stated " Call us now 0208 524 7810. We Buy Airconditioners, new or used Nationwide collections, Immediate payments. Call now on 0208 524 7810 or 08008 10 10 20. We purchase all of the items lised below, please call for an instant quotation and collection." The header had surplus air conditioners as the highest ranking search term. This keyword was followed by sell air conditioning, used air conditioning units, and buy air conditioners which isn't as urgent as surplus air conditioners. The other words they used was air conditioning dealers. air conditioning buyer is also included but could not be understood by web engines.